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Email marketing built for creators, newsletters, and online businesses
ConvertKit (now rebranding as Kit) was built specifically for creators — bloggers, YouTubers, podcasters, course creators, and independent writers. It strips away the complexity of enterprise email tools and focuses on the workflows creators actually need: growing a list, selling digital products, and building subscriber relationships.
Bloggers, YouTubers, course creators, newsletter writers, indie hackers
E-commerce brands needing cart abandonment, transactional emails, or Shopify-deep integration
Drag-and-drop automation builder for welcome sequences, launch campaigns, and subscriber journeys.
Tag subscribers based on behavior, interests, and purchases — no messy list management.
Sell digital products, subscriptions, and paid newsletters directly to your email list.
Built-in landing page and opt-in form builder with dozens of templates.
Monetize your newsletter with paid subscriptions and recommend other creators for mutual growth.
Industry-leading inbox placement rates with dedicated IP warming for growing lists.
ConvertKit is the best email platform for creators and independent businesses. The automation is powerful, the free plan is genuinely useful, and the commerce features let you monetize your list directly. Heavy e-commerce brands should look at Klaviyo instead.
Yes. ConvertKit's free plan supports up to 1,000 subscribers with unlimited email sends, landing pages, and forms. Automations and integrations require a paid plan from $25/mo.
ConvertKit wins on automation, deliverability, and creator features. Mailchimp wins on visual email design and e-commerce integrations. If you're a creator, ConvertKit is the better choice.
Yes. ConvertKit Commerce lets you sell digital products, ebooks, courses, and paid newsletter subscriptions directly. They take a 3.5% + 30¢ transaction fee.
Creator Pro adds subscriber scoring, Facebook custom audiences, a newsletter referral system, and advanced reporting. Most creators start with Creator and upgrade as their list grows.